The Redesign
I tried to like Hexo and the themes it created, but it wasn't what I wanted. Using Claude Code, I rewrote the whole site in an afternoon.
Hi, I'm
Adam Farrell
Senior Principal Software Engineer at Nike, writing about cloud platforms, AWS and experiments in tech.
About me
I've spent nearly two decades building backend systems, from MySpace's mobile messaging to the platforms behind Nike Run Club and the Nike App. Today I work on cloud governance and platform engineering at Nike, in Portland, Oregon.
Outside of work I like experimenting with technology for its own sake. This site is where those experiments get documented.
You can also find me here:
Highlights
A talk, a post and a service I'm proud of.
- re:Invent
- DynamoDB
Speaking at AWS re:Invent 2018
DAT320, "Becoming a Nimble Giant: How Amazon DynamoDB Serves Nike at Scale". How the Sport Activity team used DynamoDB to reach massive scale at low cost.
500+ people in attendance
Watch the talk
- Nike Engineering
- Event streams
Moving faster with AWS by creating an event stream database
My post on the Nike Engineering blog about FIESTA, a notification service built on Kinesis Firehose, S3, Athena and Glue to handle bursty traffic.
Read the post
- AI agents
- Customer service
CS Agent in the Nike App
Replaced a legacy rule-based chatbot with an AI agent that understands intent and responds in real time. Athletes can track orders and manage returns, and the agent hands off to Consumer Services with a chat summary when they need extra help.
Latest from the blog
View all posts »Younger Me Would Be Amazed
What you have access to these days compared to the early 2000s is mind-blowing. On top of that, it's free.
Hello World
The first post on the new site.
Let's connect
The best way to reach me is on LinkedIn.